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Collect stickers and get pumps for free! campaign.

The task: To promote sales of Grundfos pumps in all of the Baltics. Main target group: heating system installers and plumbers.

Communication strategy: For each purchase of a Grundfos pump for your client, you get closer to receiving a free pump.

Tactical solutions:

Promotional stands in approximately 90 pump sales locations in Latvia, Estonia and Lithuania.



Brochures explaining the benefits of the campaign and the possibility to collect stickers are available in all pump sales locations.

Campaign launch events in points of sales.

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