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Promotional campaign Buy any Lipton tea in pyramid-shaped bags and win a stylish FIAT 500 or City Deluxe bike!

The task: Promotional campaign for Lipton tea in pyramid-shaped bags. In Latvia and Estonia the offered prizes were 15 City Deluxe bicycles, and in Lithuania – a FIAT 500 and 5 City Deluxe bicycles.

Communication strategy: This summer ladies must travel in style!

Tactical solutions:

POS materials for Latvia, Lithuania and Estonia

Homepages (LV, LT, EE) offering a possibility to register purchase receipts and win a car or a bicycle.

10” TV clip for campaign in Lithuania

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