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Launch campaign Black tea in cosy teabags

The task: Promotion of Saga black tea recognition and communication with particular emphasis on the fact that this tea comes in teabags

Communication strategy: Black tea in cosy teabags

Tactical solutions: 

Print ads

Radio commercial

Sales promotion activities in markets in all of the Baltics – Saga black tea tastings, distribution of free tea samples and branded plastic bags in markets of Latvia, Lithuania and Estonia.

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