Do you have your own story? Are you a good story-teller and is your narrative exciting? Are you convinced that your clients see you as someone who thinks just like them? Have you thought about what effect it all has on your commercial success?

An advertisement can be an exciting story, valuable advice, an argued statement, an intriguing game, or an unexpected surprise...

Diversity in media formats gives an opportunity to tell one and the same story in different ways: advertising in a virtual environment, print, outdoor, radio or TV has different prerequisites. Our task is to tell a story in a way that will let the target audience perceive it as effectively as possible while at the same time making the most of the specific possibilities each type of media offers.

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